Arc'teryx

The notable technical outerwear brand, Arc’teryx developed a new concept for their stores, the first one being in La Brea LA in California. ALU worked with the Arc’teryx store design team to provide a unique hanging system set against a beautiful brick wall backdrop.

SLASH integrated with LED lightboxes with tensioned fabrics graphics and suspended from the ceiling creates a rustic, yet sleek new look for the outdoor brand. SLASH, in its raw steel form is mounted to the ceiling with special connectors it uphold the integrity of the heritage building.