Macy's Story

STORY opened inside 36 Macy’s locations with their newest color theme. Each location is outfitted with customized ALU systems – TondoQuadro, TondoQuadro Illuminated and Cage.

From their regular versions, ALU's systems have been specifically personalized for STORY starting from their natural white color. The versatility and adaptability that ALU systems offer align perfectly with STORY’s ever changing themes and designs.

ALU really flexed its muscle on this project providing Macy's with different interpretations of the space. From Cage to the latest TQ and TQ Illuminated, ALU's fixtures can be reconfigured and merchandised to tell each new story to come.