Apparel
Le Bon Marche
2018 - Paris, France
Modular system
2021
Sportwear
Paris, France
Printemps Athleisure
On September 8, 2021, a new Athleisure space has been inaugurated on the 4th floor of Printemps Haussmann in Paris. The Parisian department store offers about 200 square meters where the most trendy and environmentally conscious brands all have their place.
The freestanding kiosks outfit the entire multi-branded environment creating several spaces within the space. Multiple accessories are also displayed on ALU’s birch plywood shelves and cabinets throughout the store.ALU’s modular systems with a high degree of adaptability and durability guarantee a longer useful life further improving their environmental impact. An approach in line with the one of Printemps which is oriented towards brands’ sustainability.
